Life & Money: Why

Life & Money: Why

January 07, 2022

There’s a very important question we all need to ask ourselves from time to time.

Say it with me… Why?

Why do we invest how we do? Why do we spend what we spend? Why do we save so much (or so little)?

After all, the moment we start asking, “Why?” is the moment we’re likely to discover that our behavior doesn’t always line up with our values.

This type of introspection isn’t easy. And I suspect it’s one of the key reasons we do dumb things with money. We’re afraid to know why we do what we do, so we never take the time to understand.

But here’s the thing: Asking ourselves why we make a certain money decision is integral to our financial success, even if it takes a bit of time and effort to reach an answer.

So go ahead… ask yourself: Why?

Here’s another great question:

Why not?